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Fake Drug For Fake Illness Fools Lots of Idiots

February 17th 2007 14:07
NEW YORK (Reuters) - A media exhibit featuring a campaign for a fake drug to treat a fictitious illness is causing a stir because some people think the illness is real.
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Australian artist Justine Cooper created the marketing campaign for a non-existent drug called Havidol for Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD), which she also invented.

But the multi-media exhibit at the Daneyal Mahmood Gallery in New York, which includes a Web site, mock television and print advertisements and billboards is so convincing people think it is authentic.


"People have walked into the gallery and thought it was real," Mahmood said in an interview.

"They didn't get the fact that this was a parody or satire."

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3 Comments. [ Add A Comment ]

Comment by ChrisB

February 18th 2007 03:18
Hahahaha. people will believe anything you tell them, as long as you use big words.

Comment by Damo

February 18th 2007 06:08
This remind me of the Pyramid Power thing from the late 1970's.
Invented by the mathematition from Scientific American as a joke to show how silly people were. Years later there are still people who believe it is real.

Comment by Deorre

February 18th 2007 13:16
It's like the psychology 101 class where people read about all the different conditions ans say. "Oh, that's me!"

Odd, interesting, fascinating, and unfortunate.

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