Fake Drug For Fake Illness Fools Lots of Idiots
February 17th 2007 14:07
NEW YORK (Reuters) - A media exhibit featuring a campaign for a fake drug to treat a fictitious illness is causing a stir because some people think the illness is real.
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Australian artist Justine Cooper created the marketing campaign for a non-existent drug called Havidol for Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD), which she also invented.
But the multi-media exhibit at the Daneyal Mahmood Gallery in New York, which includes a Web site, mock television and print advertisements and billboards is so convincing people think it is authentic.
"People have walked into the gallery and thought it was real," Mahmood said in an interview.
"They didn't get the fact that this was a parody or satire."
read the entire article here
ADVERTISEMENT
Australian artist Justine Cooper created the marketing campaign for a non-existent drug called Havidol for Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD), which she also invented.
But the multi-media exhibit at the Daneyal Mahmood Gallery in New York, which includes a Web site, mock television and print advertisements and billboards is so convincing people think it is authentic.
"People have walked into the gallery and thought it was real," Mahmood said in an interview.
"They didn't get the fact that this was a parody or satire."
read the entire article here
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Comment by ChrisB
Formula 1
The Social Centre
Comment by Damo
For the Sake of Argument
My Apologetics
Invented by the mathematition from Scientific American as a joke to show how silly people were. Years later there are still people who believe it is real.
Comment by Deorre
Stress Alive
Man Lessons
Odd, interesting, fascinating, and unfortunate.